Marketing analysis for the Allianz Group

Marketing analysis for the Allianz Group Allianz Group is a bigger company which providing insurance and financial services. Besides that, Allianz SE which is holding company of international group located in Munich. Allianz was found in Berlin. Germany in 1980 (Allianz, 2010) Allianz Group, with 152,000 employees in the worldwide, which has over 75million customers in around 70 countries. In the insurance market, Allianz is the market leader in the Germany and has strong international presence(Allianz, 2010). Allianz was a historical company which has more than 100 years. Even Germany defeat in the World War I but Allianz was slowly ventured outside Germany to European markets (Allianz, 2010) At the national socialist Nazi Germany in the era after 1993, Allianz fit in with the guidelines. After World War II, Allianz was start to rebuild post in 1945. Allianz was start to get international by spreading its activities to some country in Europe and Americas in year 1950s throughout 60s, 70s and 80s. In year 1990s, Allianz began to venture into the Asian market. (Allianz, 2010). Allianz Group also expanded its asset management business. Today, Allianz Group is one of the worlds leading financial service providers (Allianz, 2010). The mission of Allianz The mission of Allianz is to achieve sustainable growth of our competitive strength and values. In order to achieve this mission, they implemented a series of measures which characterize as 3+one program. They have an overall 3+1 program: Protecting and enhancing the capital base. Substantially strengthening the operating profitability. Reducing complexity. +One: Increase sustainable competitiveness and value. The organization structure of Allianz Board of Management Supervisory Board International Executive Committee International Advisory Board and Joint Advisory Council Employees The organization culture of Allianz Allianz Group culture combines German characteristic and international flair. In Munich, a lot of language will be using by the people when they talking to each other such as French, German, English, Italian, Chinese and etc. However Allianz values local cultures and markets situation does not dictate a one size all fit solution for the individual location. That why Allianz has defined a strategy framework to guiding standards. So that Allianz Group in the worldwide can adopt the cultural and business requirement to specific regions (Allianz, 2010) The macro environment analysis PEST analysis is concerned with the environmental influences on a business. PEST is stand for Political, Economic, Social, and Technological factors of the external macro environment. Political factors often look at the government policies. The economic factors relate to changes in the wider economy. Social factors is relating to the cultural aspects. The technological factors relate to the application of new inventions and ideas. It is an important tool to understanding risks associated with market growth or decline, and as such the position, potential and direction for a business or organization (Thompson, 2002). Following are the different factors affecting the Allianz insurance in UK. Political Some of these factors had a good impact to the travel, car and home insurance in the UK. The government travelers awareness campaign has brought awareness to the public about the dangers of traveling uninsured highlighting the expensive costs of medical treatments abroad. The travel industry has supported and benefited from this as it increased their sales prospects. The minimum car insurance implemented by the government is third party cover. This has a very good impact on the car insurance industry as this guarantees a sale on every car in the UK and because 76% of adult in the UK have a full driving license, all of them are potential customers (Birtles, 2002). Legal General data revealed that most critical illness cover claims are made by people under 40. (Speedy, 2004) This has been good news for age dedicated home and health care insurance companies as less cover claims means less liabilities. However, according to the Bank of England, the rising tax is slowing down the consumer spending. This has badly affected the whole of the insurance industry as people had less money to spend on higher premiums or packages. Economic In todays world facing inflation, people are more work-orientated, so earning more again translating to larger disposable incomes allowing people to live comfortably take advantage of more expensive schemes in insurance such as taking fully-comprehensive cover rather than third-party (Speedy, 2004). Another economical fact is that we are currently at the boom stage of economic cycle and so people are better off. This means that as stated above people are able to live more comfortably and on a general level are better able to afford things like food, shelter, clothing and health care. This translates to fewer illnesses which mean that insurance companies have less payout to make as less people fail ill (Speedy, 2004). Another important factor to notice about the general public in a boom phase of the economic cycle is that people are more likely to pay for products in the service industry. So things that they may have refrained from due to a lack of money like health insurance will be more welcome during a period of boom so increasing revenue for insurers (Birtles, 2002). Social Nowadays, Allianz facing a lot of social problems such as increase of young driver. They choose to insure on parents cars along with saving the money to buy their own cars. Young drivers aged between 17 and 25 also have a higher chance of being in an accident so they are more costly for an insurer to cover so insurers charge more. For this reason the increase in young drivers translates into larges revenues for insurance companies due to the larger premiums. (Birtles, 2002) Besides that, todays society is the increase in the racing culture with large emphasis placed on driving faster and better looking cars. Modified cars are a cheaper alternative to buying a sports car also increasing insurance costs (Speedy, 2004) . In comparison with 30 years ago the average person earns much more today translating to larger disposable incomes. This has leading to more people being able to afford second cars and so being insured on them giving more business to insurance companies (Speedy, 2004). Technology In new era, technology is an one of the important things using by social such as internet, communication technology and so on. With this technology, Allianz can increase the sales and reduce the transaction costs. By using internet, it can changes the delivery service process. Nowadays, Allianz using internet even sells insurance policies. Internet proving to be one of the widely used distribution networks for selling insurance policies. Also internet is used for sending premium notices to policy holders through e-mails (Shinde, et al., 2008) By using internet, it can provide several convenient such as premium calculator which accurately displays the amount of premium month wise and the remaining balance. One just has to enter the age, name of the insurance policy, the sum assured and whether there is an accident cover or not. By the insurance system, the user only by keying the information, this entire them to shown the premium amount within in short time. This has helped the customer in a way so that they dont have to travel all the way to the branch to ascertain the amount of premium to be paid (Shinde, et al., 2008) The international consideration Allianz operate almost in every continent. The regions are Eastern Europe, Central Eastern Europe, Asia Pacific, Americas and Middle East Africa. Allianz is deeply rooted in their domestic market which is Western, Northern Southern Europe. Western Europe is the home of Allianz. (Allianz, 2010) When Allianz wants doing an international business, Allianz will consider the human resource, financial and legal requirement into particular country. Allianz start a new venture in China, financial will incurred in that China will lower than having a new venture in Europe. Furthermore Allianz can get a large human resource in China. This is because the population in China is very large. Allianz also can save cost. The wage pay to the labor is lower and produced the production in a lower cost (Allianz, 2010). When a company intend to going international, they will consider the macroeconomic that will affect in their business. Before enter to a new country or new venture. They will do a research about the external environment of that country or region first and then only decide whether to start the new venture into that country or not. While Allianz also does the something. The macro environment that consider to the company are political or legal condition, economic condition, social issue environment and technology. Those are significant to evaluate a country before doing an international business (Allianz, 2010). There are several methods of going international when a company intends to go international. The company can go international based on export based, non-equity based and equity based. For Allianz which a company just provide services, it use equity based method to going international which include joint ventures and foreign direct investment (FDI). The first company or office that Allianz venture in is in London with open a subsidiary company (Allianz, 2010). Allianz was venturing into Malaysia in year 2001. It become controlling shareholder of Allianz General Insurance Malaysia Berhad(AGIM). However, AGIM was transferred wholly owned subsidiary AGIC in year 2007. Following the completion of the transfer of general insurance business, AGIM changed its name to AMB and became an investment holding company (Allianz, 2010). Besides that, there have several issue faced by Allianz in Malaysia. Currently, Allianz facing managing climate change risk. Managing climate change risk is the biggest challenge to the Allianz facing today with several impacts on insurance industry. Over past 30years, there was a great natural catastrophes claim by the victims which increase 15fold to approx. 30 billion Euros (approximately RM120 billion). Allianz settles 40% of industrial insurance claims are due to natural catastrophes (Allianz, 2010) With managing climate change risks, Loeffler (2010) was recognize climate changes as a matter of great strategic consequence for Allianz. Allianz need to assess together with their clients by mitigate the risks. In the other hand, Allianz was adapting the impact of climate change and safeguard insurability of risk in future. In year 2007, Allianz was established a subsidiary as Allianz Climate with explicit aim to develop new products and investment trends related to climate change. As a insurance business, Allianz need to act an early warning system to help the business and let the society know and understanding about the new risks. Allianz need to prepare in several ways for effects of climate change. Providing risk coverage for emerging technologies for example plays an important role in their future development. Securing the insurability of risks is essential for economies to be able to operate (Loeffler, 2010) The growth of business In year 1957, the Ansoff Matrix was first published in the Harvard Business Review and has given a quick and simple way of thinking about growth to generations of marketers and business leaders and helps them to assess and understand business development or marketing strategy (Manktelow, 2010). Ansoffs product-market matrix explain that a business attempts to grow depend on whether it markets new or existing products in new or existing markets. Market penetration Market penetration is a growth strategy where the business focuses on selling more of the same products or services in current markets. This strategy normally try to fix or increase the revenue of current products and achieve economies of scale through more efficient distribution more efficient manufacturing, and more purchasing power (QuickMBA, 2010). Take for instance; Allianz can use advertising to promote their product or policies. Advertising is an important tool to help the company to build up the brand name. In fact, consumer will compare the products through advertising. An innovative and creative advertising is able to form a well image in the mind of the public in order to stimulate more consumers to buy the products. Besides that, Allianz can implementation other special offer promotions like Allianz can offer a variety of free health checks in different public place such as hospital, shopping complex or any fair related to healthy. Through the event, the consumers were gi ven an opportunity to purchases health product at a promotion rate. (Anon, 2010) Product development Product development is the name given to a growth strategy where a business aims to sell new products or services in current markets. This strategy often try to develop and innovation new product and sell to existing customers (QuickMBA, 2010). For example, Allianz can provide more comprehensive coverage in addition to the existing insurance plans. Like Allianz can give protection among other, medical expenses including dengue, malaria, bungee jumping, amateur sports, natural disasters, kidnappings and thefts. Because these events were became more serious in Malaysia (Allianz, 2010). Besides that, Allianz can packaging existing products it in new ways. Like when husbands buy a personal healthy policy, Allianz will offer a new package that their wife are also can get the free protection from Allianz. It is means buy an insurance policy but the beneficiary is to two persons. Diversification Diversification is the growth strategy where a company promoted new products or services in new markets. This is the most dangerous type of strategy because the business is entering into markets in which it has little or no experience. For a business to use diversification strategy, therefore, it must have a clear concept about what it expects to obtain from the strategy and an honest assessment of the risks (QuickMBA, 2010). For example, Allianz can try to launch the pets insurance policies. Nowadays, many people feel that raising children is not easy, so they prefer to concentrate on their pets. According to internet firms found that over 90% people look pets as their own children. Many people going and acting crazy in love with dogs and cats (Plano, 2007). They will provide a loving, safe, healthy home for their pets by providing assisted living, hospice, and placement assistance. Since so many people regard their pets as children, they will want to help their pets to buy an insur ance policy and protect their pets. So Allianz can be a first company to implementation this new and creative insurance plan. New venture Vietnam which is located in Asia Pacific is the best investment country. Despite the 1997 Asian economic crisis, Vietnams economy has expanded rapidly since the year 1980s Communist Party of Vietnam leaved from the communist economic policies. According to the Economist Intelligence Unit (2010), Vietnams GDP growth forecast is predicted to be strong, at an average of 7.9% between 2007 and 2010. Besides that, foreign direct investment in Vietnam rise 10 percent to between $10 billion and $11 billion in 2010. Foreign Direct Investment plays an important role in the Vietnam economy (Lan, 2010). Know and predominate the necessary need in Vietnam market in this few years, VIPC Capital Management Corporation provide many services such as Non risk investment , Asset management, Portfolio Management which can give more choices for the customer to choose the financial services and financial consultant to increase the effectiveness in fund management and generating profit. With these facilitie s and benefits, Allianz can use foreign direct investment method to enter Vietnam market. Threat of new entrants Allianz should make investigation on what benefits it will get by investing in Vietnam and build a strong customer royalty and make agreement with the government if possible to prevent possible entrants of competitor. As a new entrant, Allianz should build the good brand name to the customers in Vietnam by advertising such as TV advertisement, road side banner and so on. By advertise about the company to citizen in Vietnam to let them know about this company well. However, Allianz need to know the Vietnam citizen culture such as what they like or dislike. Besides the citizen, government rules and regulation need to learn by Allianz to enter into new market such as labor law. It is very important for Allianz to learn the government rule and regulation because some of the things have banned by the government in Vietnam. In other words, it is to make it harder for potential entrants to go in by imposing barriers to new entry. Competitive rivalry This is important for Allianz to know how rivalry in the market of Vietnam as rivalry among competing firms intensifies, causing industry profits decline and can make the industry becomes inherently unattractive. Since Vietnam less of international insurance company, Allianz can take advantage to enter the Vietnam market to gain more profit from the citizen. With brand equity of Alliance, the customer will prefer more for the international company. Besides that, there have only few multinational insurance company in Vietnam but Allianz need to know how strong the brand entity of the competitors are, and also to find out the weaknesses of competitor in order to get affiliate from the domestic consumers in Vietnam. However, Allianz need continuously innovative about the company to competitive with the competitor in Vietnam to gain more profit for it. Bargaining power of buyers Buyers purchases represent a major portion of income for Allianzs total sales revenue, so Allianz must investigate how strong the bargaining power of the buyers of the host country as most of the buyers have the absolute information regarding the price and the availability for the services. Recent year, Vietnam economic has resilient. Vietnams average income per capita has reached an estimated USD 1,200 in 2010 and the country has moved from the list of poorest countries to the list of low and middle-income countries (Vietnam Business Economy News, 2010). Most of the citizens have extra money to buy insurance for their own and their family. Allianz can offer with different types of policy to the customers such in different age of stage and so on. It will attract more customers to choose what type of policy they like due to increase the profit to the company. In the other hand, Allianz should offer a special price to the customers compare to the other competitors to attract for the c ustomers switch to the Allianz insurance. After the buyers purchase the insurance, Allianz need to make good relationship with the customers to maintains the sales because buyers will make income for company profits.

Conviction of Louise Woodward

In this essay i will be writing and explaining how spoken language is used and adapted to influence the jury in the closing argument that convicted Louise Woodward. The prosecutor uses a variety of features in this argument to convince the jury persecute Louse Woodward. I will be going through these techniques and explaining why he uses them to influence the jury. Gerard T Leone Jr was the prosecutor in the case of the death of Mathew Eappen. He uses repetition in the first section of the argument by repeating the victim name, â€Å"Mathew Eappen. The repetitions show that he wants the jury to focus his attention on the victim. He wants the jury to feel emotionally connected to Mathew Eappen so it would affect the decision the jury makes. The repetition of â€Å"Mathew Eappen† encourages the acceptance of the idea that he was young and already dead because of Louise Woodward. It gives Mathew and the court people a mutual bond. He talk about Mathew Eappen by saying the things he hasn’t done to make the court feel pity toward him by saying that â€Å"Mathew Eappen will never take his first step. Mathew Eappen will never say his first word because Mathew Eappen is dead. An additional example of repetition is when the repeats the word explodes† when he talks about how the victims actually died. He repeats and uses this word as he is expected to use powerful language to convince the jury and the word â€Å"explodes† has imagery so when he says â€Å"Mattie’s head explodes† people visualise this shocking image. This is effective because he could have easily put up pictures of the wound but by making the audience visualise it, in some people minds the wound might appear more serious and horrifying than it was actually in real life.Another use of imagery is when he talk about the size of the wound . He doesn’t use an adjective or a simile but uses the name of an object to represent the wounds. In this context he uses a goose’s egg. He says in form of a rhetorical question that â€Å"she would have seen that goose egg on the back of his head†. He uses a goose egg because when you visualise it is very fragile and easily broken so this is referring to poor Mattie’s skull and that fact it uses a gooses egg over a daily , normal chicken eggs that this wasn’t a ordinary crack but bigger more sever crack which unfortunately cost Mathew Eappen his life.A technique that he uses is sarcasm; during the last section of the speech is that convicted Louise Woodward. Gerard talk about the testimony Louise gave about the death of Mathew Eappen. She saying the testimony that she popped Mathew on the floor but he replies by saying â€Å"that the word popped sounds like the word dropped, that the words popped sounds a little lie tossed. †This is sarcastic because he wants the people to know for sure that Louise dropped Mathew Eappen which cause his head to â€Å"explode. His using sarcasm to tell the jury that Louise Woodward is guilty without tell the jury and court directly that she is guilty. This is effective because not is he accusing her indirectly but he is confirming that the injuries were caused by Louise Woodward. The prosecutor uses many rhetorical questions through out the argument because these make the audience think and have time to answer the questions in the minds even thought Gerard T Leone is not asking for an answer he is giving question after question so the audience can think about them and find out the point he is trying to make.In the middle of the argument he shows this by saying â€Å"Don’t you think she would have seen that goose egg on the back of his head? Don’t you think she would have preceded some swelling, some injury to the back of Mathew Head? † Another example of him using a rhetorical question is when he says â€Å"Why would Sergeant Detective Bill Burn lie? Former marine twenty five years on the for ce. †In this context he uses a rhetorical question that is leading so the court will automatically think that what Bill Burn said wasn’t a lie .The question is leading because he follows the question with â€Å"former marine twenty five years on the force. †This makes Bill sound trustworthy and Louise Woodward guiltier. Using rhetorical questions is great because as a prosecutor you would expect them to question the case and use rhetorical question to convince the court men. The prosecutor has used a variety of techniques through out his argument to convince the jury to convict Louise Woodward. I believe this is a great piece of spoken language as well as having many features the prosecutor is adding emotion and moods by changing some words.A example of this is when he says â€Å"She was bathing Mattie like she was supposed to,’ he uses the name Mattie instead of Mathew because it signifies how young he was and Mattie is the name that the people with the closest relationship would call him such as his parent, so by calling him Mattie he is creating sorrow and pity by talking about the loss of someone so loved. Overall this is a very convincing argument and is structured carefully so all details correspond with each other creating an organised power and strong argument.

Essay about What it Really Means to be Noble in the...

The franklins tale raises issues about what it really means to be noble Consider how this tale forms an examination of the values that held medieval society together and how this is subtly questioned by Chaucer. INTRODUCTION Chaucer raised many questions through the Canterbury Tales dealing with events of the time including marriage, a woman’s place in the world and changing attitudes. In the Franklins tale the most prominent issue he raises is to deal with what it means to be noble. Chaucer is questioning the social class system throughout England in Medieval society and raises many questions for the reader about it. To be a noble in Chaucer’s time you had to be born into nobility. To be a noble meant you were able to†¦show more content†¦The Franklin is not aristocratic, but rather a member of a newly emerging class of landowners who aspire to the aristocracy, but are not high born. It is evident the Franklin would like to be a real knight. Chaucer shows this by choosing to make the Franklin rather self conscious and insecure. It becomes clear that the Franklin is obsessive by the notion of gentillesses. As the prologue begins the Franklin apologies for the fact that he is uneducated and a plain speaking man who is unaccustomed in the art of public speaking. However, I believe this to be a pun. It is a contradiction and he is just toying with the so called nobles. The Franklin actually displays extensive learning in the introduction, citing numerous classical references. The Franklin effusively praises the squires’ scholarship and affected language. This is also another sly joke, because although the squire can go on to be a noble and have gentille qualities, his tale is bogged down in rhetoric language. The Franklin knows he is mastered in the art of speech and rhetoric language and this is. Another indication as to how Chaucer feels that gentillesse should be acquired rather than heredited. Marriage is another major theme throughout the Franklins tale. During the middle ages many changes were taking place. For example in 1388 while Chaucer was working on the tales, a change occurred in the way that Christianity was perceived and practiced. When John Wycliffe,Show MoreRelatedThe Wife of Bath from Geoffrey Chaucers Canterbury Tales Essay592 Words   |  3 PagesChaucers Canterbury Tales In Geoffrey Chaucer’s The Canterbury Tales, a collection of tales is presented during a pilgrimage to Canterbury Cathedral. The pilgrims on the journey are from divergent economic and social backgrounds but they have all amalgamated to visit the shrine of Saint Thomas. Chaucer uses each pilgrim to tell a tale which portrays an arduous medieval society. The values, morals and social structures of the society can be examined through the fictitious tales, unravellingRead MoreEssay on the Knights Tale1622 Words   |  7 PagesQuestions The Knights Tale. 1. 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Skeptecism of History and Science - 1097 Words

A skeptic is defined in two different ways, a skeptic could be considered as a person who question the validity and raise doubts to all accepted opinions or accepted conclusion; a skeptic could also be a philosopher who denies the possibility of knowledge, or even rational belief, in some sphere.When knowledge is primarily presented by an abundance of assumption is brought up. Generally, a skeptic often is required to proceed a thorough evaluation of the assumption or hypothesis presented in order to provide factual clarity. What may seem correct has the potential to be completely faulty when another evidence clashes with the primary idea. The two areas of knowledge that requires to an individual to thoroughly evaluate, question their claim, ask for clarity, consistency in logic and adequacy of evidence is history and science. When analyzing a historical event, ideally information is required to be traced back in both quantitative and qualitative variables. History could be easily manipulated, misinterpret and biased. For a particular historical event, many claims could be laid out with certain amount of evidence. For example, many historians claim that the Holocaust did not happen and the conspiracy theory that America did not plan on the moon. The reality that anyone is able to propose various theories that contradicts what may seem as ‘facts’ to others proves that there are multiple perspective that needs critical analysis. Historians evaluates the evidence proposed, they